McDonald’s decision to join hands with DK Publishing for publishing digital eBooks has come as a bonanza for digital book users. Overall they have decided to publish 20 million books.
Digital eBook is fast turning out to be an integral part of modern culture. They are used everywhere including schools and colleges, in reading rooms of libraries, and the number of readers is growing pretty consistently.
In the process they have also introduced a new and extremely creative way of upgrading digital eBooks to html flip book format. It will now be possible for the users to decide how the books would appear and their sounds as well. This can take the experience of eBook readers to a new level altogether.
Incidentally, the html pdf to flash flip books can be published in multiple forms like e-magazine, e-brochure, digital album, as well as e-catalog. They can serve the purpose of advertising or representing contents like traditional eBooks.
In their quest for providing eBooks for the kids, McDonalds is partnering with literacy non-profit organization Reading is Fundamental and thus they aim to provide additional 100,000 eBooks for kids all over the country. In addition, McDonald is also providing a 2-year book offering with anytime access to reading new and latest digital books through the year 2014. This is part of their Happy Meal Book program and the second installment will be offered by them in 2015.
More than 20 million eBooks were offered by McDonald to families in USA on the eve of National Family Literacy Day this November. The occasion marked celebration of the launching of a new Happy Meal Books Promotion. For over two weeks the families enjoyed 4 original books that featured the Happy Meal characters and brought nutrition, imagination as well as play to life in fun filled manner.
“We’re excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books,” said Ubong Ituen, the Marketing Vice President for McDonald’s USA. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.”
On its part, RIF, largest children’s literacy non-profit in United States, has the pronounced mission of helping children that do not have easy access to books. “Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource,” said RIF CEO Carol Hampton Rasco.
Viewers interested to know more can contact RIF on Twitter or McDonald through Facebook.
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