As 2014 quickly approaches, many business owners are turning their attention to next year's goals. For a large percentage of entrepreneurs, increasing the reach of their brand is a major priority. Content marketing is an approach that strengthens a brand's image, and as such is encouraged by Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc.
Content marketing is a strategy that leverages online assets, including social media platforms, blogs, press releases, and more, to give life to a company's brand. A strain of marketing, this particular tactic is focused upon the development of relationships with individual members of the target demographic. Instead of selling to potential customers, content marketing, when done properly, leads to the ability to communicate with people who may, due to the relationship that is built, become customers.
Due to the fact that virtually every successful business (as well as those that are not there yet, but are on their way) is on the Internet, competition is a major factor to consider when determining the right marketing approach. Content marketing offers the unique opportunity to create a well-rounded brand image—but only if done consistently and with the right angle.
A recent article published by Forbes details several different features of the most successful content marketing plans that will emerge during 2014. These are the aspects of the plans that the article's author anticipates will best serve their campaigns—and Clark agrees.
The first fact that the article mentions is a content calendar. Creating an effective content marketing strategy requires consistency. Business owners need to ensure that their brand is front and center in terms of its presence online, and there are many different resources that they can use to make this happen; however, no marketing strategy is going to be successful if it is sporadic.
"Consistency is one of the reasons why many of our clients come to us for help in developing and managing their content marketing campaigns," Clark explains. "More often than not, business owners don't have the time to keep up with their campaigns, and small and even medium-sized businesses don't have the resources to keep a full-time marketing department. So, they turn to us. We have really pinpointed how to best serve clients across a broad spectrum of industries, and as such, we are well-equipped to help these businesses achieve their content marketing goals in 2014."
Another factor presented in the article that Clark supports is the use of various forms of media. While written content is essential, it is critical that content marketing strategies also use videos and graphics to grab the attention of their target audience.
"Images are a wonderful way to catch someone's attention," Clark comments. "Just think about when you're scrolling through your Facebook newsfeed, for instance. Are you more likely to stop for a bit of text or for a picture with a bit of text?"
Clark encourages business owners to think seriously about their content marketing needs for the upcoming year and to contact her company to start the planning process now so that they can kick off 2014 with a strong strategy in place.
Individuals who are interested in learning more about Grammar Chic's content marketing services are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details can be found within the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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