The phrase "content is king" may have become somewhat of a cliché, but it remains as relevant as ever in the marketing world. In fact, with content marketing solidifying its place in the promotional campaigns of top brands, content has become arguably more important for businesses that are looking to effectively increase brand visibility and achieve all of the goals that can result from this activity. During 2014, the value of content that marketing teams create will continue to grow in importance as a shift continues to rock the marketing industry.
Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that the focus of content marketing on providing information to target audiences, rather than on simply offering details regarding products and services, has paved the way for a new approach for promotional teams around the world. An article published by Business 2 Community concurs, citing the need for quality content as a key shift in the industry.
The article cites Rebecca Lieb: "Content is the atomic particle of all digital marketing. Everything. There's no owned media without content. There's no social media without content. And there's no paid media without content...Pushing back even earlier, when you search, you're searching for content. Even email marketing, once the darling of the digital arsenal, now relegated to wallpaper status (but still critically important), is a container for...you guessed it: content [...] really, isn't content the alpha and omega of everything you're doing in digital marketing?"
Clark asserts that this quote does an excellent job of describing why content is so important—and why businesses should invest in professionally-written, polished content for their marketing campaigns. Content marketing, in particular, relies upon the ability of businesses to create engaging, informative, valuable blog posts, social media updates, and more to draw the attention and trust of target audiences.
"The content that businesses publish reflects directly onto the perceived quality of their brand," Clark explains. "If you read a company's blog that is littered with typos, is grammatically incorrect, and doesn't provide any real information or value, you are probably not going to work with that company—particularly if there is a comparable business that has polished marketing content."
To help companies overcome the time and resource constraints that they experience internally when looking to create quality content, Grammar Chic, Inc. offers a comprehensive catalogue of writing and editing services. Additionally, the Grammar Chic team provides content marketing strategy development and execution, ensuring that content is not only written correctly but is also published in a targeted manner.
"I encourage business owners to take stock of their current content marketing strategies, and the content that they are publishing in general, and call my company to learn about how they can improve their digital assets," Clark states. "We can help business owners improve their content generation tactics and marketing strategies to achieve their goals."
Individuals who are interested in learning more about Grammar Chic's content marketing services are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details can be found within the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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