Google is known for its unpredictability, as the company has released a series of algorithm changes that have shaken the content generation industry. From Caffeine to Panda, and now Hummingbird, these updates are developed to improve the experience of search engine users and bring individuals reliable, valuable information. The World Wide Web is crawling with spam and inaccurate, low quality content, and Google has created its algorithms in a way that weeds these pages out of its search results in order to present users with the best content possible. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that the latest Hummingbird update is something that all business owners need to consider when creating their online marketing assets. From website content to blog posts, everything a business owner publishes on the Internet should be crafted with the Hummingbird update in mind.
“Essentially, Hummingbird is focused on creating a more conversational experience for Google users,” Clark explains. “Today’s population is increasingly using the voice capabilities of their smartphones, meaning that they verbalize their search terms instead of typing them out. This has transformed these inquiries from keywords to key questions.”
Clark demonstrates this idea with an example: “Say someone is looking for instructions for staining a wood table. When conducting a Google search on a laptop, they might type ‘instructions for staining a wood table.’ But when using voice capabilities, it is more natural for individuals to search ‘how to stain a wood table.’”
This has, ultimately, shifted the perspective from which content creators, like Clark and her team, write webpages, blog posts, and other key online assets. Instead of presenting information about a certain keyword, writers are now tasked with answering the questions that Google users are anticipated to pose. Intent, then, plays a key role.
An article published by SearchEngineJournal.com explains: “With Google’s Hummingbird algorithm update, launched last month, and officially announced today, Google is further underscoring the importance of user intent over pure keyword based interpretation. This new update now better acknowledges context, timeliness, conversational search location cues, Knowledge Graph data and understanding of complex queries.”
Clark explains that this presents a new challenge for writers, as content must be meaningful and targeted in order to rank well. For small business owners looking to market their organizations, this means that it is more important than ever to understand the needs of customers and to leverage these needs to create content that will allow the company’s assets to rank well under specific search conditions. The team at Grammar Chic, Inc. has already started incorporating a new content generation strategy in its content marketing and other tactics, allowing the professionals at this multi-faceted writing company to ensure that all content is optimized to meet Google’s standards without compromising quality or voice—which both seem to be increasingly important to the search engine.
Individuals who are interested in learning more about Grammar Chic and how they can improve their online content in light of the Hummingbird update are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, business owners who are interested in incorporating Hummingbird-friendly strategies into their content marketing tactics are encouraged to view Grammar Chic’s flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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