(Sharewellnewswire.com) September 10, 2012 - From the top advertising people all over the world, the ones who create the best TV commercials and ads, the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did. And lived to talk about it. Barely. They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies, but actually happened to these people who are now the leaders in advertising. You may not believe what you will read, but in the ad world, you may not believe what you see, either. These are the real Mad Men (and Women) of the ad industry.
The contributors are a who’s who of the elite of the advertising world across five continents and their stories have been compiled by one of the industry’s leading networkers, Phil Growick. Growick has teased some quite stunning and revealing stories and the reaction to the book can be best described as phenomenal. Within months of putting the first group together, three more books are underway ( the second, an all-woman version – My First Time W) lifts the lid on a host of controversial issues facing women in advertising.
Advertising schools around the world have already labelled the book ‘inspirational’ , ‘motivational’ and ‘groundbreaking’ as an early reviewer from within the account side of advertising comments:
“He (Growick) wrangled all these fascinating, fun people and compiled stories into one book that I view as a great resource. Good or bad nostalgia, these recollections are everything from hilarious to relatable to educational.”
A host of events are being organised of the back of the book including a stunning panel in New York on 11thSeptember at The One Club featuring among others Kevin Roddy, Ted Royer, Mark Fitzloff and Nany Vonk.
My First Time is available from all good bookstores including Amazon and for download on Amazon Kindle and iPad.
More Information:www.oneclub.org/store/-my-first-time-panel-discussion
Here's a partial list (in alphabetical order) of the top global creative leaders in the book:
David Angelo (Chairman, CCO, David&Goliath) Rosie Arnold (Deputy ECD, BBH/London) Nick Bailey (ECD, AKQA/Amsterdam) David Baldwin (Lead Guitar, Baldwin &) Jamie Barrett (Partner, ECD, Goodby, Silverstein & Partners) Susan Credle (N.A. CCO, Leo Burnett) Greg Di Noto (Partner, CCO, Deutsch, Inc./NY) Mark Fitzloff (Partner, Co-ECD, W&K/Portland) Ian Grais (CCO, CO-Founder, Rethink/Canada) Kevin McKeon (ECD, StrawberryFrog/NY) Robert Rasmussen (N.A. CCO,TribalDDB) Kevin Roddy (CCO, Chairma, Publicis & Hal Riney/SF) Ted Royer (Partner, ECD, Droga5/NY) Mariano Serkin (CO-ECD, Del Campo Nazca Saatchi & Saatchi/Buenas Aires) Rob Strasberg (CCO, Vice Chairman, DONER) Carlos Vaca (President, ECD, BBDO/Mexico)
Phil Growick is managing director at executive search company The Howard-Sloan-Koller Group by day, and a published novelist by night. His debut novel ‘The Secret Journal of Dr Watson’ came out earlier this year and is proving very popular with Sherlock Holmes fans, as well as the general reader.
Source: http://www.sharewellnewswire.com/my-first-time-advertisings-top-creatives-talk-about-their-first-commercialad-or-site-in-revealing-new-book-2751.htm/#ixzz268tsMFUl
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