
BEIJING, March 30, 2013 -- Jingdong (\"Jingdong\" or the \"Company\"), China\'s leading direct B2C e-commerce company, announced today that effective immediately, it will adopt the domain name JD.com. Jingdong\'s previous domain, 360buy.com, will continue to exist, but will redirect users to JD.com. Jingdong also unveiled a new corporate mascot, a dog named \"Joy.\" \"Jingdong is delighted to streamline its corporate brand and launch the simpler JD.com domain, which will be easier for our Chinese customers to remember,\" said Richard Liu , founder and CEO of Jingdong. \"Our new mascot, Joy, represents Jingdong\'s loyalty to our customers...